Organic SEO Text Layout

When talking about organic SEO and getting your website ranked properly, one of the most important factors is content, since content is king in SEO but how should that content be added? What should a page look like? Does it matter if I write a 500 words in one paragraph or not?

Google monitors users’ behavior on sites and based on their behavior it decides if the reaction was positive or not, which will later on be added to the algorithm as a factor among many. So, we have to get the users’ attention and actually get them to read our content. But how do we do that? Below are a few tips on text layout for creating an organic SEO optimized page.

10 Tips for Organic SEO Text Layout

  1. A page needs to be compelling and inviting to read – Writing 500 words in 1 paragraph will automatically drive a user away.
  2. Text size – make sure the text size looks good on the webpage and is easy to read.
  3. Order on the page – the page cannot look like a mess, make sure it has some sort of order, beginning, middle and end.
  4. Titles – break up subjects and order with titles, also known as H tags. The main title of the page will be an H1, the others should be anywhere from h2 to h6 depending on importance (do not use for layout purposes).
  5. Readable text – make the text easy to read. This doesn’t mean you should write in a first grade reading level but make it understandable for readers that are not familiar with the professional lingo of the topic you are writing about.
  6. Lists – people (and Google) love lists, it makes things easy to look at and understand. When making a list (just like this one) make sure it’s an actual HTML list (ordered list or unordered list) and not just writing in separate lines.
  7. Bold – Try and highlight using bold (preferably use <strong>) if there is a term that should be important for the user to see. This can be implemented in lists just like this one – look at the beginning of each sentence. Phrases / words can also be highlighted in the middle of a sentence if the term is important. Just try not to over do it.
  8. Images – not really part of text but part of an organic SEO optimized page is visualization. If you are referring to something that can be shown in an image then by all means. When adding an image make sure you add an alt in the code.
  9. Spelling – I’m not referring to spelling mistakes that could potentially harm your SEO efforts but to regional spelling. If you have a blog about home improvement and you are talking about colors, unless you specifically want to target British users – don’t write colour. Spelling regional could target a specific audience while you are trying to target worldwide.
  10. Keywords – It’s not by accident that I added keywords last and not first. Try to drive yourself far away as possible from the type of site owners that are too keyword driven. Knowing the correct keywords is important but adding them twice in every sentence is not. Write organically, as if you were writing an article in the paper.

Finalize the Post

As I mentioned, there should be a beginning, middle and end to a post. As you can see in this post, there is an introduction to the post, the list in the middle and the end. Each section is separated by a title. In this particular post, the 2 lower titles are both H2 tags as I feel like they are both important to the post but just the same I could have made them H3, H4, H5, H6 depending on how I feel that they contribute to the post.