Image Optimization for Proper Organic Seo

A factor that tends to get over looked more times than not is images. Even though basically all websites add images to almost every page, a lot of them do NOT optimize the images for proper organic SEO.

In order to put some sense into the image optimization factor, I’ve decided to gather up a few simple tasks that can be done in order to have better optimized images on your site.

  • Alt text – Super important attribute while adding images to your site. The alt image helps Google (which cannot actually see the image and know what it is) determine what your image actually is. So in fact it would make a lot of sense to use your main keyword as the alt text in order for Google to understand that your page is about that keyword and so are your images.
    Tip: If you add a link to an image and add an alt to the image – the alt will have a similar affect as a keyword on an actual link – it will pass some relevance and value between pages.
  • Image weight (size) – An important factor in organic SEO is page speed, the more weight has to be loaded in each pageload, it will take longer. For that reason it is highly recommended to reduce your image sizes to the actual size you need them. Changing the image size in the code might render it a smaller size but the server still loads the larger image so that does not help.
    There are plenty of free tools out there that reduce file sizes, just Google it.
  • Name your image wisely – The actual name of your files / images should fit the intention of the page, similar to the image alt – give your image file name something to do with the page keyword.
  • Image Sitemap – Much like a regular sitemap for crawler navigation among your site pages, same thing for images. It helps Google make sense of them all. Add an image sitemap on Google webmaster tools.